Helping organisations find the story only they can tell
Senior counsel, fractional leadership and delivery capability in brand strategy, editorial leadership and communications - for organisations at moments of change, growth or complexity
Clients I’ve worked with
Expertise
Content and editorial leadership
Building editorial infrastructures that produce content with reach, credibility and commercial purpose. From strategy and commissioning through to team capability, editorial standards and content governance in an AI assisted environment.
Brand and communications strategy
Defining how organisations present themselves and what they stand for - across internal audiences, external stakeholders and the public at large. From positioning to messaging to sustaining a distinctive brand voice as content production scales.
“A significant step-change... influencing behaviour and thinking at senior leadership level.”
How I work
Most engagements begin with a single conversation to understand the challenge. From there I work in one of three ways: as a fractional Communications or Content Director, embedding as a senior leader within your team; as a strategic advisor providing senior counsel on a retained or project based-counsel; or as a workshop facilitator working with your team to develop strategy, messaging or editorial capability.
When delivery requires additional specialist resource, I draw on a trusted network of senior collaborators - writers, filmmakers, designers, digital producers - who work under my direction. You get the right team, led by someone with the experience to know what good looks like, without the agency overhead.